The traditional business strategy of producing their main products in America is no longer a viable strategy because there is a high flexibility and diligence that is available in external markets. Here, Samsung branded most of the sporting equipments used in the games and facilitated the use of all communication equipments in the 2002 Olympic games (Henny, 2003). Some of the most notable changes on Apples business strategy has been the focus on new and emerging markets, the development of new products (such as Apple televisions), development of Apples icash and boosting the companys operations to meet the increased global demand for Apples products. The introduction of Samsung tablets and smartphones rivals Apples products in all manners. Peggy (2002) reports that Samsung sold its mobile phones at $191 while Sony sold its mobile phones at $154 and Motorola sold its mobile phones for a mere $147. b) Competitive pricing this strategy is used for products other than smartphones. (2019, May 12). However, the methodology applied by Apples management has been unpopular and uncommon (VAR, 2005). 2. The focus on the US market is considered important because a brands success in the US is considered the first step towards attaining a global brand status. Apple has a number of loyal customers, while Samsung has a larger mass market appeal. In 2013, Samsung started growth on building the biggest cell mobile phone manufacturer in the China providers Nguyen area of Vietnam. Traditionally, the company relied on revenues from movie rentals but after the digital age set in, the company found it increasingly difficult to compete with online distribution channels. This move has been informed by the unique characteristics of the web-based marketing strategy when compared to other conventional marketing strategies. Finally, as part of Samsungs values, the company believes in the concept of prosperity because it believes it cannot succeed unless it also creates opportunities for other people to succeed. This analysis will also apply to the highlighted differences and similarities between the business strategies of the two companies. For example, the launch of the LED screens in the European market reduce energy consumption by about 40% because they do not depend on cathode ray tube as its primary source of light (Mallin, 2011). Apple and Samsung are very successful in selling their products all over the world and over the last years, they have experienced very high growth but also small decreases. However, a companys success through such marketing strategies not only depends on the success in the branding strategy but also on the supporting strategies. Recently, Apple sued Samsung for copyright and patent infringement after it accused the South Korean technological giant of copying Apples ipad and iphone features (Deagon, 2011, p. 1). London: Marketing Week. Samsung is known to imitative its main competitor Apple in product in design, functionalities, as well, as marketing strategy. Infighting between Steve jobs (the companys founder) and Jef Raskins initially deterred Apples success. Apple and Samsung are the biggest smartphone companies operating worldwide. In the ad, the company poked fun at Apple customers. student. Apple & Samsung Marketing Strategy Ravildjan 51.9k views Pramotional strategy of samsung Vipul Pal 47.9k views Power bank presentation Felix Vong 22.4k views Marketing mix Jugnoo Raja 17.2k views The 4 P'S of Marketing- Advertisement-Samsung-Company- Business-Emre Sarcan Emre Sarcan Due to the unpredictable nature of the hardware market, Samsung has had to trade at a discount to keep its shareholders happy. Samsung gives many offers and discounts to its trade partners to motivate them to sell Samsung above the competition (Marketing91, 2019). Apple was located in Cupertino, California. This educational qualification is a form of benchmark for Samsungs managers and it acts as a sieve to attract the best human resource talent available in the marketplace (and eliminating all irrelevant human resource talents). Learning a companys business strategy is an important predictor of the companys performance in the business environment. This level of brand awareness only came second to Coca Cola (Henny, 2003). Apple also accused him of having copied a lot of features and navigation methods. These competencies are perceived as those components of the companies business strategies that are vital to the realization of competitive advantages. The company also dictates the manner it wants its brand to be mentioned in the public arena because it bears a lot of importance to the usefulness of positive branding. Apple has a strange strategy when it comes to brand promotion. Apple and Samsung. Therefore, Samsung always strives to be in tune with the constant changes in its internal and external environment. Though the concept of generalizing findings is highlighted as a limitation for this study, the meta-analysis helps to generalize the findings of this research to different (but related) contexts. According to (Interbrand2020), Apple is considered, in 2020, the best global brand with 38% growth and $322.999 m brand value under the tech- nology sector. "Comparative Analysis of Apple and Samsung." Observers often note that brand building usually has a significant pay off to employees and customers alike (Henny, 2003). Samsung sells Tablets, mobile phones (of course), TV's, and Camera's etc. This aspect has already been highlighted in this paper as one area of Apples key competence areas. Moreover, Henny (2003) perceives this market strategy as a credible way of marketing. It is therefore a usual occurrence to find hundreds or thousands of people waiting outside different Apple retail stores to buy a new Apple product. On the other hand, Samsung competitive advantage is supported by a marketing sector that finds a wide market share for the unique products. Looking forward, Samsung expects to take advantage of increased internet penetration in most of its primary and prospective markets to introduce newer technology. In early 2000s, the companys management decided to downsize its workforce by about 24,000 employees (Mallin, 2011). Business actions are always strategized because they are designed to achieve a specific goal (Chris, 2008). https://studycorgi.com/apple-vs-samsung-companies-business-strategies-comparison/. Jason (2011) also questions the sustainability of the companys strategy in the coming years. Apple may win at innovation & publicity but when it comes to marketing, Samsung prioritize complete entertainment. Though the memory chip business is prone to the challenges of its cyclical market, Samsungs presence in this market segment is unrivaled. In the US alone, it is difficult to miss Samsung gadgets such as high definition plasma televisions, mobile phones, digital cameras and other technological gadgets in any electronic shop across the country. Samsung now sells one in every three smartphones and has more than double Apple's market share. In addition, this study aims to set a globalization connection between the business strategies adopted by Apple and Samsung. For instance, it would be easy to establish the diversity of the researches obtained from the different types of information sources highlighted in the secondary research information. In this time Samsung just run domestic marketing in South Korea, but it started with mass production and exporting color televisions in 1977. However, recent development from Samsung Electronics has proved that entrepreneurial skills especially duplication can be critical in determining market leaders. Global advertising , the use of extreme and terribly expensive posters or high impact audiovisual campaigns; the brand wants to be seen to become a leader. Later, the companys reputation was soiled by a poor response to its products and its failure to meet deadlines. The headquarters of Apple is located in Cupertino, California and it designs, manufactures and sells consumer electronics, computer software as well as personal computers. Certain movie multinationals such as Warner Bros have insisted on using the high definition DVDs but it still remains to be established where other companies will fall. Businesses therefore have to devise new ways of creating value to their consumers so that they stay relevant in the wake of such unpredictable operating environments. The company discontinued the production of low-margin goods. Obviously, there are some concerns over monopolistic tendencies because Apple is considered among the most valuable companies globally. However, both companies have pursued different strategies to achieve their success. Recently, the company launched a new cell phone that allows its users up to 30 minutes of video time on the phones (Henny, 2003). a) Skimming price Samsungs smartphones are like Apples, one of the best in the market, and they are the market leader in terms of the features and USPs that they provide. A quarter of all Samsung employees have PHDs. Planning According to Theo Himamm, Planning Apple Inc. established in April 1976 by its founder Steve Jobs with an aim to produce and sell electronic devices (including computers, laptops, phones & tablets) they have extended their services to both consumers and companies. Apples pricing strategy is relatively expensive and charges a higher premium for their products. There are several advantages to be realized from the above meta-analysis. From this assertion, Samsung believes that it contributes to the betterment of the society. Activate your 30 day free trialto continue reading. This is IvyPanda's free database of academic paper samples. Steve Jobs who was Apples CEO believed that the company was cultural-based (Dippel Jr, 2012). The scope of this study includes the business strategies adopted by Samsung and Apple since their inception. This area of key competence is the basis for its relationship with Apple because it supplies the American company with enough hardware supplies for its product lines. The two companies have found themselves engaged in legal battles. As noted in previous sections of this study, this research goal is informed by the ongoing market, legal and corporate wars between the two technological giants. For instance, Apple Inc. was among the first multinationals to have created a lot of capital in its initial public offer (IPO) after Ford Company (Mallin, 2011, p. 1). Chris (2008) explains that it is ordinarily difficult for companies to undertake both primary and secondary activities at the same time. Mallin (2011) observes that the success of Samsung can be attributed to its unique competitive strategies. About the same time as the launch of the icloud, Apple had already gained reputation as a very efficient company with a strong foothold on its supply chain. BACHELOR OF MANAGEMENT STUDIES This diversity is likely to be realized from the inclusion of diverse information sources in the secondary research studies. In the fourth quarter (of 2011), Samsung reported profits of $4.5 billion after the company sold more than 300 million units of mobile phones (Deagon, 2011, p. 1). There are also more concerns regarding the intrusion into different cultures around the world because most cultures tend to be exclusionary rather than inclusionary. In 2003, Samsung launched approximately 95 new products in the US alone as part of its business strategy to refresh its product lines every nine months (Henny, 2003). The first iPad was launched in the spring of 2010. a) Apple stores Apple has its own exclusive stores from where it sells its products (Marketing91, 2019). Among the most notable advantages, include the availability of current and rich information. Targeting high-end customers poses as a weakness, as well as an opportunity from clients who want unique products. After the company sponsored the games, Samsung was listed as constituting among the 21st most valuable brands in the world (after the companys brand value increased by 16%) (Henny, 2003). February 18, 2023. https://ivypanda.com/essays/comparative-study-of-business-strategy-for-apple-and-samsung/. FOR THE Finally, this paper will source information from online sources of research as the last type of secondary research data. The online marketing strategy has therefore been perceived to be very efficient and Samsung has adopted this strategy as part of its core marketing strategies. The coding technique shares many similarities with the other data analysis tools used in this study because it is mainly interpretive (Tim, 1991). To show the extent of Samsungs success in the digital gadget market, Jason (2011) explains that, Samsung has become the biggest maker of digital mobile phones using code division multiple access (CDMA) technology and while it still lags No. In the midrange, they could look at Intuit ($17B market capitalization) though that might raise regulatory flags. One of the main reasons Apple is using the premium price policy is because of the technology they are using in their products. The fellow program was however implemented in the personal computing field. Apple Inc. has a global presence in 10 countries around the world and it runs 357 retail stores in these locations. Through this analysis, we will also be able to establish that a companys business strategy has a big role in determining a companys business actions. Usually, experts explain that an efficient and effective business strategy is the most appropriate type of business strategy for a company (Chris, 2008, p. 1). Samsungs international marketing strategy has therefore been focused on the US market. The reduction of energy consumption has also been seen to comply with the European Union (EU) energy regulations. This feature allowed many people to shift from the conventional GSM payment mechanisms to paid VoIP services. This mission statement supports Samsungs long-term goal of delivering high-tech and reliable products to many people across the globe irrespective of their socio-economic status. Each level of organizational structure is led by a manager who reports to a senior authority. The study of business strategies therefore provides a big picture regarding how different aspects of a businesss operations work towards achieving the ultimate business goals. The companys new CEO is on record as sitting on a load of cash amounting to more than $100 billion (Jason, 2011). This aggressive competition between these two tech giants has resulted in endless court battles. (n.d.). The dominance of Samsung in todays technological world is therefore an unprecedented eventuality because the Korean company has been able to wade its way through the dominance of technological giants to be a force to reckon with. The operations of Apples supply chain was strong enough to warrant speculations by observers that the companys grasp on the supply chain was enough to dictate the terms of other players in the chain (Mallin, 2011). Most of Apples ads pop up during a product launch, where they show what the product does, and therefore the media keeps running the print very often on the distribution channels (television, social media, billboards, etc.) With the diversity of cultures, the same is replicated in terms of personalities, competencies and abilities. That's astounding. In this regard, Samsung has achieved crucial collaborations from other technological firms that act as suppliers and external designers of critical product components. Since Samsung and Apple have mainly competed on the Smartphone market segment, it is important to evaluate the sales of both companies on this front. Samsungs participation in the Olympic Games is perceived to be among the main reasons for the ascension of the Samsung brand to the top of the electronics market. Because Samsung has a wide range of products, the company uses many price strategies. Like other multinational companies around the world, Apple has forged a close working relationship with China. Strategic marketing concerns the choice of policies aiming at improving the competitive position of the firm, taking account of challenges and opportunities proposed by the competitive environment. Jason (2011) explains that. These events paint a strong emphasis on Apples business strategies because they have been able to succeed in markets that have been previously dominated by other giant players such as Samsung (in the hardware market) and Microsoft (in the software market). The companys most notable products include Macintosh computers, ipods, ipads and the Apple TV. VISA sought the services of MSN to create more brand awareness about a new promotional campaign aimed at reaching out to young people aged 18-29 through a website, which was custom designed to accommodate the campaign titled Happen (Jason, 2011). At Samsung, qualifications are usually analyzed through educational excellence and work experience. For instance, some price strategies used by Samsung are Skimming price and Competitive price (Marketing91, 2019). SUBMITTED BY: Market Segmentation Of Apple 1346 Words6 Pages a. Probably each of us has seen at least once an advertising campaign from Apple, where you can see how professional and with a lot of elegance these campaigns are made. Web. Because of the premium products of Apple are considered to be luxurious, the distribution is a niche and is given only to premium retailers (Marketing91, 2019). This revelation came after Apple opened itself to other organizations such as ABC nightline to be part of the companys supply chain after the new company CEO adopted an open policy to the companys associations (Mallin, 2011). The company designs, manufactures and markets personal computers and related personal computing, and mobile communication devices. Therefore, Apples supply chain strategy involves a well-researched and efficient manufacturing; logistics and procurement strategy that has liberated the company from incurring excess costs associated with maintaining large inventories and distributing high product volumes. For example, Samsung has been engaged in a long battle with Sony after the latter introduced the Blu-ray technology in its gaming gadgets. The market for NAND flash memory has grown over the past years, thereby increasing Samsungs profitability over the years. Since the launch of Galaxy S4, Samsung has considered Apples innovative design of the iPhone as not so stunning, and continues to be a notable competitor. But today I will be talking about two main competitors as of right now. Different factors are usually in play. Apple unveils Motorola alliance: New move in digital strategy will see music downloads to mobile handsets: Plan aims to keep iTunes ahead of its competitors. Similar companies have also suffered the same fate because Motorola, Ericsson and Apple Inc. are also feeling the heat of sticking to the hardware market. There is a direct correlation between the nature of business strategies adopted by the two companies and the corporate actions undertaken by the same companies. This quick transition from analogue to digital production was considered a necessary move for Samsung because the companys management believes that a late venture in the digital market was going to be fatal for the company (Henny, 2003). 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