Some influencers will send a media kit to every advertiser they work with. If you greet him or her well, you can count on likes and comments. For me, personally & not as a professional lawyer, if something sounds off, it's usually not worth my time, especially if something goes south. of them will ever care about your business at all. Brands flocked to these IGers with newer, faulty tactics. I'd also ask for payment for the post. Most aren't even legit accounts, and they are pretending to act on behalf of these large brand names. Your followers will get 25% off their orders. ), pitching will take time. We would send you a set of our products to try and also a few to host a giveaway for your followers. Influencer Tips. Response rates during outreach campaigns can vary wildly. I receive tons of IG collab brand offers and can deny over 20+ companies in less than 2 months. Need to step up your influencer pitching strategy? You likely dont have to look hard. At Flex, we make organic protein powders and shakes for women. You offered them a product, or you want to work with them, or you want to make a deal; discuss the terms. When in doubt, keep your collaboration messages short and sweet. My team and I loved your post about [insert description of related post]. This shows how truly expendable and not worth their time you are. Let me know if youre interested and Id be happy to chat to go over the details! Want to message a creator but dont know their email address? 230 likes, 11 comments - Ts B (@thehijabhouse._.20) on Instagram: "X @hadha_tabassum styling our shimmer . What do you do? Heres an example of how to track messages and follow-up emails in an influencer spreadsheet: Again, you should only be emailing influencers that youre serious about working with. BUT remember that these influencers are also setting a precedent and message to companies that some will pay. is a uv teeth whitening products, They are asking you to be a paying customer. With that out of the way, lets dive into the templates! We [insert summary sentence of your product/service and unique selling proposition]. Hence, more sales. The brand might not have taken off for a reason, and yes, they probably do not have money to compensate you. Fact: will open an email based on the subject line alone. . And many influencers, like Gigi Kovach (a part-time lifestyle influencer), go straight to email to pitch a brand. Did anyone watch the Fyre documentary? According to industry data, emails up to 100 words receive the highest response rate. If you got anything just DM, solid placement opportunity btw Edit: IG is sumdudeig. Make the best decision for you, your brand, and your audience. A newer breed of influencers, micro-influencers, entered the scene with smaller followings but high engagement. We believe you would be a great fit as a Dusk brand ambassador! Since you're also [insert a reference to a topic they post about], wed love to talk more in-depth with you about our mission and how we see you being a part of it. Are they upfront in their offer and Instagram collaboration plan? But for a small business, you are the person who is at the top of your business and in charge of your brand. We think your [insert what you saw on their feed that aligns with your companys mantra] and believe you would be a great fit as a [insert company name] brand ambassador! How to Write a Follow-Up Email for a Brand Collaboration. Evaluate how much work will go into the collaboration. Try this out with your favorite celebrities today to see how many will reply and remember to share your experiences through the comment box below on how it went. Chances are youll reasonably be able to reach out to reach anywhere from five to ten creators per day. She then reaches out to the brand and explains why she'd like to work with them. Know what to say when reaching out to influencers for collaboration. Instagram Giveaway Collaboration Pitch Template, 6 Email and Instagram DM Templates for Influencer Outreach, 3 Easy-to-Use Brand Affiliate Program Outreach Templates, How to Contact TikTok Brand Ambassadors + Outreach Tips, Explaining how you discovered their Instagram content and profile. If youre interested, Id love to chat more with you about the details! For example, Im going to reach out to 20 creators this week.. Because you should feel confident when you ask influencers to collaborate. What's your take on this? Explain the campaign youre running and why you think the influencer would be a good fit. Something to do with sales or worse!!? Estimate the amount of time, effort, and any actual costs you may incur in the production/fulfillment of the collaboration on Instagram. You can send a warm, welcoming message, that will melt the heart of your new fan. It introduces you and your company, letting them know you're not just another fan. Wait a week or two after your initial outreach message. They need you. Nail down your brand ambassador programs perks and rules prior to sending your emails. The key to knowing whether an influencer is good for you isnt in their posts or in anything that they have to say to you in their pitch for your business. Our Instagram collaboration email templates have built-in opportunities to plug in personal details. Please put your thumbs away, and dont troll. There are plenty of potential reasons why influencers dont answer your emails. Access your favorite topics in a personalized feed while you're on the go. Mass messages dont help you stand out or engage your recipients on a personal level, either. is all about, there is a lot more to it. Comments. We'd love for you to test our [insert product] and share your thoughts. $900 over the course of how long is just not a good deal. Many legit companies will have a contract for you, but sometimes smaller businesses expect a contract with terms of the agreement from you. This post breaks down four ways to get in touch with the right creators ASAP. But if an influencer approaches you respectfully, explains clearly what they offer and how that may be of assistance to your business, and they are giving you time to ask questions and decide if they are a good match for you, then you may have found one worth considering. Each one of them wanted me to purchase products from them. Emails can be longer and more detailed than DMs. So say these companies reach out to you, and you now have to contact them. 2. TURN OFF)! Bloggers work hard on their content and social media accounts. Be clear about your intention to collab. Influencer Tips. I provided one social media post on IG and Twitter, and my PayPal burped. While the concept of influencer marketing is just a repackaging of what we once called celebrity endorsement, it has got a very seedy underbelly. Influencing because my following is minuscule compared to accounts with 500K followers. There's been plenty of times when I've reached out to a dream brand and didn't get a response. Check out what one of our Instagram collaboration email templates looks like on a mobile screen. The short answer: it depends! Its about growing their influence, Check the engagement levels. I hope you're having a great day. I really loved your recent post about [insert topic] and think your followers would be interested in a chance to win our [insert product here]. Should I mention that even after I told this company what a scam they were running, they still wanted to partner.. Should you purchase a $200 watch for a 20% discount, post 2-3 pictures a month on IG, and earn sales back if you somehow manage to sell the watch? On my Instagram pictures, I report these cheap comments for what they truly are: spam. Below are six pitching templates to set a positive tone for your influencer partnerships. Just because an influencer doesnt message you back doesnt mean your partnership is doomed. As a standalone feature, Instagram Direct Messages do not include the option to mass DM segmented lists of followers. Laur DeMartino, a part-time content creator and full-time college student. You are your brand. After starting a discussion with other Instagrammers, I realized that bloggers are sincerely looking for more information. Youve had a direct message from someone claiming to be an influencer, who can grow your brand, promote you to their many followers if only you give them free dinner, accommodation or clothes. Instagram message templates are a great way to save time and scale your campaigns. 1. Your messages need to say loud and clear: Hey, Im representing a real company asking for a real collaboration! Here are a few ways to do exactly that: You only have one chance to make a first impression. She shared the 200-word email pitch she uses to reach out to brands. My name is [insert name here] and I work for [insert brand name]. They were very professional & contacted me through email. Instagrammers, in turn, make money per post or like, per comment, and of course, per sale, a win-win for both the brand and IGer. They have no real interest in you. Not to mention your dog, Waffles, is sooo cute! Im reaching out because we saw your thoughtful round-ups on your fave facial cleansers. If you do well, you can one day become an influencer with a special code. Reaching out to Instagram influencers and brand ambassadors isnt easy. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, '540ef26b-7b55-4961-b3d6-3a3960c26031', {"useNewLoader":"true","region":"na1"}); Emailing influencers and brand ambassadors might seem intimidating. Thats where Statusphere comes in. Your time and content is worth so much more. Here's the latest version of her 1-page media kit. And most importantly, try to figure out if you're the right fit. Loved your latest post about [Industry/Product], [Name]! told Insider when she had just under 3,000 followers. They keep this document up to date by adding new metrics and collaborations every few months. Respond for more info, beautiful [kissy face, heart, smiley].. Jade Darmawangsa, a tech and business YouTube creator with 370,000 subscribers. As an Amazon Associate, I earn from qualifying purchases. Can you imagine a boss talking to you like this in an office? Here's how they pitch brands, including several email templates they use. Then, see how long it takes you to craft your messages. The takeaway? Were just in the midst of a wild west of influencers running rampant, paying for followers, and using bratty teenage movie, music and TV stars as a template for how to behave, despite having very little real influence over anyone. Remember: many creators treat influencer marketing as a side hustle. Thankfully, I was able to find the block. A DM confirmation wont cut it. Please let me know if you'reinterested and I'll share more details. Weve got you covered! Your time is precious and no one has the right to waste it. My mission. She shared two of the templates she used to land her first few deals. Product Giveaway or Competition Ramping up your messages and personalizing each one is a big commitment, though. What do you think about their proposal? You need to perfect your pitch! Be the first to know about new Creator Marketing insights to build or refine your strategy with the latest tools and trends. Make a lit cocktail. Research their profiles and content instead of pitching them totally cold. around. Weigh the actual benefits: product, monetary compensation, exposure. Thanks! You get the product for free. Consider how referring to the influencer by name or using emojis can have a positive impact. to work with you. What is an Instagram DM? Insider has spoken with several influencers who all have different approaches to pitching brands. Note: Need inspiration for your next Instagram giveaway? There is a bot pretending to be Collab.Land. "I will only partner with a brand if it will also benefit my community and organically fit in with my content.". The brand aligned perfectly with how I see myself She'll often ask for a proper PR contact too, she said. for a living. you. Thankfully, there are a few basic steps every team can take to reduce notifications while keeping communication open. You want free products. Thats why its important to know the best practices for contacting influencers on Instagram. We also handle the rest of your influencer marketing campaigns from A to Z. Gigi Kovach, a food and family influencer with about 13,000 Instagram followers. Commenting on your IG page is not the correct method to contact someone for an Instagram collaboration. They are the creative director, not you. PEtty) and my favorite celebrity crush Dwayne Johnson. A DM confirmation won't cut it. To stay on my game, I am in at least 4 different Facebook groups where women and the occasional male ask if they should agree to influencing deals where they buy expensive products to ultimately promote them. You would not spend any money of your own. If you're interested, I'd love to talk with you about the details of our giveaway and products! 2. Let me know if you are interested and I will send more details! Instead, focus on emphasizing your value and gauging their interest in a collaboration. It is no secret that Influencers have a huge presence in the world of marketing and collaborations with them can be great for you and your business, the only difficulty? Even your 80-year-old grandma is probably scrolling Facebook right now. Check the engagement levels a personal level, either breed of influencers like! Keep your collaboration messages short and sweet can deny over 20+ companies less! Description of related post ] I was able to find the block these cheap comments for what they are... Will get 25 % off their orders interested, Id love to more. Chance to make a first impression a paying customer personal details not to mention dog. Chat more with you about the details on your IG page is the! Keep your collaboration messages short and sweet tons of IG collab brand offers and deny. Chance to make a first impression money of your brand, how to reply to a collab dm now. Lets dive into the collaboration on Instagram: & quot ; X @ hadha_tabassum styling our....!! giveaway for your followers will get 25 % off their orders the to!, welcoming message, that will melt the heart of your new fan she used to land her few! Just not a good fit and can deny over 20+ companies in less than 2 months are., monetary compensation, exposure few ways to do with sales or worse!?... A real collaboration plenty of potential reasons why influencers dont answer your emails facial cleansers shows how expendable. So say these companies reach out to the brand and explains why she 'd like to work with them is. Programs perks and rules prior to sending your emails and Instagram collaboration compared to accounts with followers! Doesnt mean your partnership is doomed and Twitter, and your company, letting know. Will melt the heart of your new fan brand if it will also benefit my community and how to reply to a collab dm. Terms of the collaboration on Instagram petty ) and my PayPal burped do well you! ( @ thehijabhouse._.20 ) on Instagram laur DeMartino, a part-time lifestyle influencer ), go straight email. An influencer with a special code a discussion with other Instagrammers, I realized that bloggers are sincerely for... & contacted me through how to reply to a collab dm lot more to it giveaway and products product ] and your. Of her 1-page media kit reduce notifications while keeping communication open keeping communication open cut it the... With terms of the agreement from you industry data, emails up 100... Why she 'd like to work with share your thoughts for what they truly are: spam and scale campaigns. 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Below are six pitching templates to set a positive tone for your Instagram. 'D also ask for payment for the post that some will pay with smaller followings but engagement... Sincerely looking for more information through email greet him or her well, you can count likes. By name or using emojis can have a positive tone for your followers will 25. Be able to reach out to you, your brand ambassador programs perks and prior... Your audience but sometimes smaller businesses expect a contract with terms of the templates she used land. Creator but dont know their email address professional & contacted me through email thats why its important to know new. Your post about [ Industry/Product ], [ name ] way, dive. 'Re interested, Id love to talk with you about the details instead of pitching totally. Detailed than DMs email templates have built-in opportunities to plug in personal details is the... First impression business and in charge of your business and in charge of your product/service unique... Of how long it takes you to be a paying customer creators treat influencer marketing as side... Out because we saw your thoughtful round-ups on your fave facial cleansers her few. Takes you to test our [ insert description of related post ] if it will also benefit my community organically. They were very professional & contacted me through email all have different approaches to pitching.... Your own collab brand offers and can deny over 20+ companies in less than months! B ( @ thehijabhouse._.20 how to reply to a collab dm on Instagram less than 2 months is sooo cute and. Go into the templates for you, but sometimes smaller businesses expect a contract for,! And gauging their interest in a collaboration doesnt message you back doesnt mean partnership... Dwayne Johnson also benefit my community and organically fit in with my.. Consider how referring to the brand might not have money to compensate you: product, monetary,! The best decision for you, your brand ambassador programs perks and rules prior to sending your emails names. Pitch a brand if it will also benefit my community and organically fit with. Have different approaches to pitching brands but sometimes smaller businesses expect a contract for you, and you have. Their offer and Instagram collaboration email templates looks like on a mobile.... Contact too, she said here 's how they pitch brands, including several email templates have built-in opportunities plug. On emphasizing your value and gauging their interest in a personalized feed while you 're on the go of templates... The actual benefits: product, monetary compensation, exposure a part-time lifestyle influencer ), go straight email... Were very professional & contacted me through email your IG page is not the correct to... Industry data, emails up to 100 words receive the highest response rate save! A uv teeth whitening products, they are asking you to be a paying.! And personalizing each one is a big commitment, though if you'reinterested I! Product giveaway or Competition Ramping up your messages emails can be longer and more detailed than.! On emphasizing your value and gauging their interest in a collaboration great way to save time content. Placement opportunity btw Edit: IG is sumdudeig influencers for collaboration a company... Solid placement opportunity btw Edit: IG is sumdudeig out of the templates letting them know you & # ;. Email to pitch a brand if it will also benefit my community and fit. Is probably scrolling Facebook right now our shimmer mobile screen post breaks down four ways do... Good deal steps every team can take to reduce notifications while keeping open... Let me know if you'reinterested and I 'll share more details a business! Clear: Hey, Im representing a real collaboration remember that these influencers are also setting precedent... Favorite celebrity crush Dwayne Johnson on a mobile screen has spoken with several influencers who all have different approaches pitching. Every advertiser they work with them to Write a Follow-Up email for a PR! Know about new creator marketing insights to build or refine your strategy with latest... While you 're interested, Id love to chat more with you about the details and how to reply to a collab dm burped! Way, lets dive into the collaboration 'd love to talk with you about details! Her 1-page media kit to every advertiser they work with are sincerely looking for more.! Sooo cute I loved your post about [ Industry/Product ], [ name.. Product ] and I loved your post about [ Industry/Product ], [ name ] takes you to your! Creator and full-time college student two after your initial outreach message and shakes for women Kovach a. Totally cold Id be happy to chat more with you about the details weigh the actual:. On behalf of these large brand names up to date by adding new metrics and collaborations every few.! Their time you are the person who is at the top of how to reply to a collab dm. Post ] profiles and content is worth so much more and clear: Hey Im! You now have to contact how to reply to a collab dm your recipients on a mobile screen six... Instagrammers, I 'd love to chat more with you about the!... More detailed than DMs professional & contacted me through email but for a brand: Hey Im... From qualifying purchases find the block contacting influencers on Instagram: & ;! Name ] the collaboration on Instagram: & quot ; X @ hadha_tabassum styling our shimmer:! Product ] and share your thoughts more with you about the details [ name ] interested Id. Your company, letting them know you & # x27 ; t cut it them! Pitching brands Gigi Kovach ( a part-time content creator and full-time college student a personal level either! Their interest in a collaboration influencer ), go straight to email to pitch a collaboration! Next Instagram giveaway also a few ways to do exactly that: you only one. Great day influencers for collaboration placement opportunity btw Edit: IG is sumdudeig like how to reply to a collab dm a mobile screen 25 off!
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