The oldest, most widely used, and most effective sales promotion tool is: Arizona Cookie's activities represent: A. trade advertising. My personal and professional experiences . D. A bonus pack, 40. c. Pure goods are products that do not include any services, while pure services are products that do not include any goods. C. slotting Attitudes toward a brand result from a combination of _____ attitude-formation processes. According to the Social Media in Business box titled, Social Media Complements Other Promotion, various business owners emphasize: A. D. cross-sell, 61. d. Sales promotion is a person-to-person mode of promoting a product, while personal selling refers to marketing activities designed to generate immediate consumer sales. D. Bauer Hockey Skates. Retailers argue they are justified because they are assuming some risks in taking on a new product, and so many new products fail. Sampling would be an appropriate promotional strategy to do each of the following EXCEPT: C. On-package samples can be distributed by attaching them to products not made by the distributing company. Motivation - It is an effort by which the consumers, traders and sales force are motivated towards maximum sales. B. trade promotions An important difference between accounting and other business functions, such as marketing and management, is that: a. B. _____ is generally considered the most effective method for generating trial of a new product. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. D. Trade allowances are encouraging retailers to stock and promote their products on a regular basis. A. to obtain distribution and support for new products. B. brand publicity. C. Sales promotions are now believed to be an ineffective tool for creating brand image. D. Give-aways through social media are much more effective than give-aways through other forms of sales promotion. 95. A. consumers tend to be loyal to their favourite brands. B. Retailers justify slotting allowances by pointing to the costs associated with taking on a new product. A. 10 years experience in the consumer trading industry (Middle East, African & Asian markets . 1. This also includes searching for prospects and providing follow-up services. direct marketing _____ sites are platforms that allow users to share interests, activities, backgrounds, or real-life connections. D. spiffs, 104. C. same purchase 1. 15 This promotional offer of a great gift is a good way to convince customers to spend a bit more. 1. 11. Which of the following statements about the coordination of advertising and sales promotion efforts is true? A. A) advertising B) personal selling C) sales promotion D) direct marketing E) public relations 4 A. horizontal cooperative advertising A. Contests B. We work with manufacturers, importers, wholesalers and distributors to build their brands online as well as maximising the sales potential of their . An end-of-aisle display B. media advertising; sales promotions C. Bonus packs, trade allowances, and slotting fees A. growth stage D. rebate. This discount will be deducted straight from the bill. B. brand publicity. People have to visit its Web site and fill out a basic information form to avail the offer. The activity that evaluates public attitudes, changes policies and procedures in response to the public's requests, and executes a program of action and information to earn public understanding and acceptance is called: A. public research. C. interactive promotional communication. A. bonus pack b. A. 8. B. consumers purchase more on the basis of price, value, and convenience than brand. b. integrated marketing communication Besides providing a tangible incentive to buyers, sales promotions also reduce the perceived risk buyers may associate with purchasing the product. A recent study of coupon redemption patterns found that: D. interpretive advertising. D. bonus pack, 66. They pay retailer handling and processing costs of 10 per coupon redeemed. Which of the following is facilitated by great packaging? Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand? Benefits of sales promotions There are two main benefits of sales promotions: increase sales and build loyalty. c. unsought products ______ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force distributors or to ultimate consumer with the primary objective of creating an immediate sale. D. Event marketing, 105. 1. Lenora just finished writing a news release regarding a new product developed by her firm. B. In the context of business product categories, which of the following statements is true of accessory equipment? D. event sponsorships, 30. An advantage of coupons is that they: C. are very effective even without brand name awareness Kellogg's places a 50-cent-off coupon for Rice Krispies cereal in a box of its Frosted Mini-Wheats brand of cereal. C. maturity A. C. in/on packs As a storyteller, I help young start-ups and established companies tell a compelling story to their customers, investors, employees and stakeholders. C. trade promotions; media advertising A trade layout C. premium Tulfa Inc. 2020 - 20222 years. B. One reason for consumer's increased sensitivity to sales promotion is: A. decrease in competition. D. $150,000, 53. StockMarketData\begin{matrix}\text{Stock Market Data}\\\end{matrix} C. integrated dyadic communications B. D. Support advertising, 108. A. cooperative advertising A sales promotion is a marketing strategy where a business will use short-term campaigns to spark interest and create demand for a product, service or other offers. At a recent sporting event, a local beer distributor gave free beverage mugs to all adults with a paid admission. b. B. D. an off-invoice allowance. 51. B. Publicity B. B. merchandising support This offer is an example of how the Internet and _____ can complement each other. C. is ineffective in reaching the B2B market. C. Sweepstakes C. a pull strategy. Which of the following is NOT a tactical decision the marketer faces when planning a sales promotion? Sales promotions are often temporary, but when the economy is weak, sales promotions become even more popular for consumers . 44. B. institutional advertising. Consumer-franchise or image building for a brand: (a) Marketing (b) Selling (c) Production (d) Selling and Production Answer Question. Contests. Which of the following statements best defines a sales promotion? Sales promotions are now considered an essential part of an organization's branding strategies. Consumer products are divided on the basis of consumer attitudes, interests, values, and lifestyles, whereas business products are divided on the basis of measurable characteristics about people such as age, income, ethnicity, and gender. Content can refer to a wide range of materials, including: Product or company blogs. In the _________ stage of the product life cycle, promotional dollars may be used primarily for advertising to stress differences and keep the brand name in consumers' minds. It stems from consumer needs but includes some creative brilliance from the marketer. C. Bonus packs b. Trialability A. C. Coupons distributed through freestanding inserts in newspapers trade-oriented sales promotion D. Given the lower incomes of consumers in many foreign countries, the best way to promote American goods is utilizing a low price strategy. 1. This is an example of: account-specific marketing Brand equity is also known as: Customer franchise Which of the following is NOT true regarding slotting fees or allowances? Providing information on the nutritional value of a product. Another reason is that many purchase decisions are made at the point of purchase byconsumers who are increasingly time-sensitive and facing . b. A. D. A dish towel in a box of Tide laundry detergent, 70. Research indicates that the average Canadian household redeems approximately _____ percent of the coupons they receive in a year. B. vertical cooperative Sales promotion tactics are now developed before the strategy is determined. Which of the following statements does NOT describe an aspect or characteristic of sales promotion? B. diverting Direct mail and social media often work well together. A. can really only be accomplished through advertising Brittany Taylor and Piper Albright formed a partnership, investing $210,000 and$70,000, respectively. B) It describes products as customer services. C. more effort is required. c. cobranding B. direct mail 1. A discount or deal that is offered to a retailer or wholesaler to encourage them to stock, promote, or display a manufacturer's product is known as: They predict that the redemption rate will be 5%. c. Consumers might buy only the core brand products rather than the licensed products. Kellogg's is introducing a new brand of breakfast cereal that is high in fibre and targeted at adults between the ages of 25 and 50. 41. C. secondary advertising. High value checkout coupons Los Angeles, California, United States. c. Sales promotion is the broadcasting of advertisements on social media, while personal selling is the association between a marketer and a partner for promoting a product. Which of the following statements about sales promotion programs is true? C. horizontal cooperative advertising Sales promotional activity for the product is selected looking at the overall marketing objective of the company. Both focus on creating positive relationships with the public to generate a favorable impression about a company or its products. However, as the costs of the bags are high, Anne's friend is not able to find many takers for her products. 45. Traditional direct marketing activities include mail, catalogs, and telemarketing. Impact Corporate Development provides coaching and consultancy support for companies by ensuring maximum efficiency and effectiveness of processes and optimum productivity of people. I leverage outside-of-the-box thinking to drive success in growing brand awareness within a defined geographic area. B. C. can be done more easily through trade-oriented promotions than through consumer-oriented promotions When calculating the costs of a couponing program, marketers should consider all of the following EXCEPT: Intro to Business (BUS 100) Connect Textbook, Rtraction du caillot, rflection et fibrinol, During 2019, William purchases the following, William sold Section 1245 property for $25,00. A. Which of the following statements about the proliferation of new products in the consumer marketplace is NOT true? B. premium. C. trade advertising. D. can be accomplished through consumer promotions that help build its brand equity, 23. D. Most users of direct mail coupons are non-users, 56. A. Interactive promotion, B. A. forward buying 1. British manufacturer of IPL home-use hair removal device. B. ad readership scores This is an example of a(n) _____ coupon. D. developing a unifying message. D. The prime time evenings that attract the biggest percentage of the brand's target market, 38. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. d. A designer bag. a. B. it may be too expensive to give away sample sizes that would be adequate to demonstrate the cream's benefits since it has to be used repeatedly 1. This is an example of: A. identifying a target market. 1. d. profits continue to decline as competition intensifies, d. profits continue to decline as competition intensifies, Exilant Shooters, a wedding photography company, is providing free candid photoshoots for the first fifty people who visit its Web site. What is the cost per coupon redeemed to Uncle Ben's? C. are more actively listening to customers and helping to solve their problems. C. Mall poster Why can on- or in-pack incentive programs like Pepsi Points or iCoke Rewards be problematic for brands? B. One of the best examples of a brand that has found new uses is Arm & Hammer baking soda. A. It is a brief statement that articulates how a company wants its target market to envision its product relative to the competition. Special pricing of 2 packages for $5 instead of the $2.89 regular price C. To increase consumption of an established brand C. Nonusers of rebates have been shown to perceive the rebate redemption process as too complicated. D. Trade marketing, 17. C. Horizontal cooperative advertising The value of the free in-pack premium D. institutional advertising. 1. I am an innovative, passionate, versatile sales and operations leader, offering over 13 years of multi-location national and international leadership expertise in building robust teams. B. 94. A package of Gillette Sensor razor blades contains a 75-cent-off coupon for Gillette Foamy shaving cream. It is one of the factors that marketers use in accessing the value a product has on its customers. A. 1. Helped build the MBA, Design, Marketing and . 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